
What to expect at Dallas FranCamp
Join us at the FranCamp X Conference in Dallas, TX on March 3-5, 2025 where we will be connecting the pathway to franchise success.
During this 3-day event, we will dive into franchise growth accelerators and how you can implement them in this one-of-a-kind bootcamp including:
- Amplifying your brand assets
- Evaluating your 2025 sales strategy
- Assessing your budget and mining your data
- Franchisee sales and journey
- Budgeting and franchise growth strategy
- Strategies and tactics to drive franchise growth
Dallas Agenda
Monday, March 3, 2025
Opening Reception
6:00pm – 9:00pm
Opening Event at Fairmont Dallas Hotel
Tuesday, March 4, 2025
Collaborative Growth Sessions
8:30am – 9:30am
The X Factor: What is Your Why You/Why Now and How Do You Get that Message in Front of the Right People

Nick Powills
Mainland

Charles Internicola
Internicola Law Firm
FEATURED PANELISTS
Panel Discussion
9:30am – 10:30am
Rewriting Your Growth Plan: From Stalled to Acceleration

Michelle Holliman

Scott Thompson
Radiance Holidings

Mark Mele
Edible

Samir Wattar
Layne’s Chicken Fingers
10:30am – 10:45am
Break
Facilitated Round tables
10:45am – Noon
What is Your Number One Challenge You Have to Overcome as a Brand
Noon – 12:45pm
Lunch
12:45pm – 1:45pm
Sharing of the Number One Challenge
1:45pm – 2:00pm
Break
FEATURED PANELISTS
Panel Discussion
9:30am – 10:30am
X Factor Secrets:
Finding Leverage

Ty McBride

Onyi Odunukwe
Glo Tanning

Jason Sobocinski
Haven Hot Chicken

Shaina Denny
Dogdrop
Facilitated Round tables
3:00pm – 4:00pm
Challenges Solved: Everyone Gets a Clear Takeaway Solution
4:00pm – 5:00pm
Solutions Shared
Facilitated Round tables
6:00pm – 9:00pm
Backyard Dallas
505 N Good Latimer Expy, Dallas, TX 75204
Wednesday, March 5, 2025
Your x factor
8:00am – 9:00am
Breakfast
FEATURED PANELISTS
Panel Discussion
9:00am – 10:00am
My X Factors to
Selling Franchises

Connie Wallis

Matt Kelton
Children’s Lighthouse

Brent Dowling
Spire Franchise Capital

Kat Davidson
Happy Joe’s
Final Network
10:00am – 11:30am
Rotating Chairs, 1x1s for 10 minutes. Meet 9 people, connect with each other on LinkedIn, share an email exchange, and talk about who you are and what you do.
11:30am
The X Factor Revealed
francamp Dallas travel & hotel
Fairmont Dallas
1717 N Akard St, Dallas, TX 75201
Please book your hotel room using our Group Room Block.
If rooms book up, here is our Courtesy Room Block.
March 3, 2025
ARRIVE ON MONDAY
Airports: Dallas Love Field or Dallas/Fort Worth International Airport

March 5, 2025