Chicago Francamp

9:00am – 9:30am

Breakfast

9:30am – 10:00am

Set the focus (Nick & Charles): Presentation on Brand Story

10:00am – 10:45am

Group Workshop 1

10:45am – 11:30am

Group Workshop 2

For the group workshops, campers will pick a roundtable to join. The tables will be focused on different aspects of the Brand Story Workbook.

Mission Story: What is your mission and how do you use it to grow your franchise?

Validation Story: How do you create franchisee fans and use them to impact your franchise growth?

Why You/Why Now: What is it and how to create it and how to build a drumbeat?

What is the Problem You Solve (Consumer and Business) and Does Your Footprint Scream It?

Solve My Problem: Round Table for Consultancy

How are you better than the competition? & is that story good enough

In each breakout, the camp lead will kick off the table with their answer. Your goal is to walk away from each table with a definitive brand statement that will help impact growth. The collective of your thoughts will help you develop your brand elevator pitch.

11:30am – 12:15pm

Group Workshop 3: 3 Minute Pitches, Camp lead will pick a presenter for afternoon pitch

12:15pm – 1:00pm

Networking Lunch

Afternoon of storytelling and impact

1:00pm – 1:45pm

My Franchise Story Garret Reed, Layne’s Chicken

2:00pm – 3:15pm

SPECIAL GUEST

3:30pm – 4:00pm

The Good, the Bad, the Ugly of Franchise Marketing Panel

4:00pm – 5:30pm

12 pitches, 3 minutes — Questions

9:00am – 9:30am

Breakfast

9:30am – 10:00am

The Magic of a Great Franchise Website

10:00am – 10:30am

My Biggest Brand Mistake and How I Fixed It

10:30am – 11:00am

Social Goodbyes