
What to expect at Chicago FranCamp
Great campfires are built around story, shared experiences, and transformation! Before the campfire comes strategy, planning, and journey, and…
If you’re an emerging franchise brand and you feel like your growth journey is off track or that your sales strategy is misaligned and not delivering breakthrough results, then now’s the time to join us at FranCamp and BUILD YOUR BRAND FIRE.
Chicago Agenda
September 8, 2025
Monday: Opening Night
1851 Headquarters 211 W Wacker, Chicago, IL 60606
6pm – 8:30pm
Opening Reception
September 9, 2025
TUESDAY: Gibson’s (Upstairs) Gold Coast
9:00am – 9:30am
Breakfast
9:30am – 10:00am
Set the focus (Nick & Charles): Presentation on Brand Story
10:00am – 10:45am
Group Workshop 1
10:45am – 11:30am
Group Workshop 2
For the group workshops, campers will pick a roundtable to join. The tables will be focused on different aspects of the Brand Story Workbook.
Mission Story: What is your mission and how do you use it to grow your franchise?
Validation Story: How do you create franchisee fans and use them to impact your franchise growth?
Why You/Why Now: What is it and how to create it and how to build a drumbeat?
What is the Problem You Solve (Consumer and Business) and Does Your Footprint Scream It?
Solve My Problem: Round Table for Consultancy
How are you better than the competition? & is that story good enough
In each breakout, the camp lead will kick off the table with their answer. Your goal is to walk away from each table with a definitive brand statement that will help impact growth. The collective of your thoughts will help you develop your brand elevator pitch.
11:30am – 12:15pm
Group Workshop 3: 3 Minute Pitches, Camp lead will pick a presenter for afternoon pitch
12:15pm – 1:00pm
Networking Lunch
Afternoon of storytelling and impact
1:00pm – 1:45pm
My Franchise Story Garret Reed, Layne’s Chicken
2:00pm – 3:15pm
SPECIAL GUEST
3:30pm – 4:00pm
The Good, the Bad, the Ugly of Franchise Marketing Panel
4:00pm – 5:30pm
12 pitches, 3 minutes — Questions
6:00pm – 9:00pm
Dinner at Gibsons
September 10, 2025
WEDNESDAY: Gibsons
9:00am – 9:30am
Breakfast
9:30am – 10:00am
The Magic of a Great Franchise Website
10:00am – 10:30am
My Biggest Brand Mistake and How I Fixed It
10:30am – 11:00am
Social Goodbyes


Hotels in the area
Because everyone has different budgets, we leave hotels open to choose from. Some of our recommendations include:
- London House
- Hyatt on Wacker
- Intercontinental
- Royal Sonesta
- Loews
Hotels.com is a great resource for booking. Book yours now!
Chicago Francamp Travel & hotel
FranCamp Chicago will be held September 8-10 at Gibson’s Steakhouse in the Gold Coast.
You can book a hotel anywhere along the Magnificent Mile or Gold Coast.
September 8, 2025
Arrive on Monday
Hotels available in the heart of Chicago

September 10, 2025