September 2025

What to expect at Chicago FranCamp

Great campfires are built around story, shared experiences, and transformation! Before the campfire comes strategy, planning, and journey, and…

If you’re an emerging franchise brand and you feel like your growth journey is off track or that your sales strategy is misaligned and not delivering breakthrough results, then now’s the time to join us at FranCamp and BUILD YOUR BRAND FIRE.

Chicago Agenda

September 8, 2025

Monday: Opening Night

1851 Headquarters 211 W Wacker, Chicago, IL 60606

6pm – 8:30pm

Opening Reception

September 9, 2025

TUESDAY: Gibson’s (Upstairs) Gold Coast

9:00am – 9:30am

Breakfast

9:30am – 10:00am

Set the focus (Nick & Charles): Presentation on Brand Story

10:00am – 10:45am

Group Workshop 1

10:45am – 11:30am

Group Workshop 2

For the group workshops, campers will pick a roundtable to join. The tables will be focused on different aspects of the Brand Story Workbook.

Mission Story: What is your mission and how do you use it to grow your franchise?

Validation Story: How do you create franchisee fans and use them to impact your franchise growth?

Why You/Why Now: What is it and how to create it and how to build a drumbeat?

What is the Problem You Solve (Consumer and Business) and Does Your Footprint Scream It?

Solve My Problem: Round Table for Consultancy

How are you better than the competition? & is that story good enough

In each breakout, the camp lead will kick off the table with their answer. Your goal is to walk away from each table with a definitive brand statement that will help impact growth. The collective of your thoughts will help you develop your brand elevator pitch.

11:30am – 12:15pm

Group Workshop 3: 3 Minute Pitches, Camp lead will pick a presenter for afternoon pitch

12:15pm – 1:00pm

Networking Lunch

Afternoon of storytelling and impact

1:00pm – 1:45pm

My Franchise Story Garret Reed, Layne’s Chicken

2:00pm – 3:15pm

SPECIAL GUEST

3:30pm – 4:00pm

The Good, the Bad, the Ugly of Franchise Marketing Panel

4:00pm – 5:30pm

12 pitches, 3 minutes — Questions

6:00pm – 9:00pm

Dinner at Gibsons

September 10, 2025

WEDNESDAY: Gibsons

9:00am – 9:30am

Breakfast

9:30am – 10:00am

The Magic of a Great Franchise Website

10:00am – 10:30am

My Biggest Brand Mistake and How I Fixed It

10:30am – 11:00am

Social Goodbyes

Hotels in the area

Because everyone has different budgets, we leave hotels open to choose from. Some of our recommendations include:

  • London House
  • Hyatt on Wacker
  • Intercontinental
  • Royal Sonesta
  • Loews

Hotels.com is a great resource for booking. Book yours now!

Chicago Francamp Travel & hotel

FranCamp Chicago will be held September 8-10 at Gibson’s Steakhouse in the Gold Coast.
You can book a hotel anywhere along the Magnificent Mile or Gold Coast.

September 8, 2025

Arrive on Monday 

Hotels available in the heart of Chicago

September 10, 2025

Leave on Wednesday

Hotels available in the heart of Chicago

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